Image Optimization – SEO Tips
Image Optimization in SEO:
If you
want to go to image optimization for your blog, then you can read this post
entirely. Most newer bloggers do not know to optimize image properly, due to
which their image is not search engine friendly and there is no more organic
traffic on blog. Image optimization is extremely important for Blog's on-Page
SEO. Many people search for images and if your blog image ranks, you can get
more traffic from it.
With the help of Image Optimization Technique, you can make your blog's image search engine friendly, which will improve your blog's user experience, performance and SEO. Search Engine can not understand just the image, by optimizing it, we can make it SEO friendly so that the search engine (Google, Bing, Yahoo etc) can understand it and include it in the search results.
Benefits
of Image Optimization:
* Image search easily ranks your blog, through which you can get traffic.
* Blog's loading time (website
speed) decreases.
* Blog's bounce rate is low, which
increases the rank of post.
* Image is an important role in
getting more clicks in social networking and marketing.
* If a blogger uses your custom
image in your blog using credit link, then you can get backlink How do I
optimize the image for my blog, I am going to give it a complete step-by-step
process, so that you can make your image SEO friendly.
How to Image Optimization for
Blog
How to Image Optimization for Blog To optimize the image properly, the procedure I have told here is to follow it completely. This is especially important for those who have created blogs on Blogspot. Because you do not get any plugins on Blogger, that is why you have to manually optimize the image of your blog.
1-
Choose Right Images
You must have heard this saying,
'A picture is worth a thousand words', meaning a picture is equal to thousand
words. For this reason, choose the right image for your article, so that your
post is more informative and the audience retention remains.
Never use the copyrighted image
in your blog.
Many bloggers use the image from
Google search and use it on their blog which can be copyrighted.
From websites like Pixabay,
FreeDigitalPhotos, Pexels, FreeImages, you can use stock images on your blog to
download it in free.
If you come to a graphics design
then it is best that you create custom images for your blog. You can do image
design for your blog post in Photoshop or you can create custom image from
platform like Canva.com, PicMonkey.com.
2-
Rename Images
Be sure to rename it according to the keywords before uploading the image in the blog post. When you download an image from any websites, its name is something like "01asdk.jpg or 324rjw5.png". Such file names are not search engine friendly. While rename the image, use the main keyword in it. Having a keyword in the image, search engine ranks it in a better way. Ex- If you are writing article "How to rank number one in google 2018", then the name of the image will be "rank-in-google.png" or "rank-one-in-google.jpg". Always write the name of the image in the small letter and use the word dash (-) in between. Wrong Format: "03od2345pf.jpg", "Image optimization.png", "earnmoneyonline.png" Perfect Format: "make-money-online.jpg" or "on-page-seo-guide.png"
3- Resize Image (Height & Width)
Resizing the height and width of the image
properly is an important factor in image optimization, which most bloggers
overlook. Note- If you upload an image in your blog post and resize it in the
post editor, whenever the browser loads this page, then the image will first be
loaded in the original dimension, then it will be resize. This will increase loading
page of your page. Whenever you download an image, its dimension (height
& width) can be higher, so it is important to resize before uploading to
your blog. You can resize the image in the computer with the help of the Paint
tool or Photoshop. Apart from this, online help like PicMonkey and PicResize
can also help. According to me, do not keep the main image of blog post more
than 650 X 360 pixels. I use image of 630 x 340 pixels in my blog post.
4-
Image Compression
The more file size the image will take, the more time it takes to get your page load.
For this reason, before uploading the image to a blog, its size must be compressed.
Try to keep the file size of your image within 50kb. According to me, use more than 80kb
inside the image / screenshot. The more high quality image you use, the more file size will be.
There are many tools available online such as TinyPNG, Optimizilla, ImazeOptimizer, with the,
help of which you can compress the image without even decreasing it to 80%.
Note- If you resize the image properly and compress its file, your blog's loading,
time will increase up to 60%.
5-
ALT Text
The search engine can not recognize the image and treats it like a blank space. Alt Text is used to describe your image. This tells search engine that your image is here and what the image is about. After uploading an image to the Blogspot blog, you can use title text and alt text by going to its Properties, as in the screenshot.
If you have a blog on WordPress then after uploading the image you will find the Alt Text box at the bottom right corner, here you can add alt text keyword. In Alt Text, use the main keyword or related keyword of your article, so that your image rank can be much better in image search. To rank in search engine, writing a high quality article is as essential as optimizing the image used in it is equally important. You can optimize the image of your post by following the steps above. Click below to learn how to image optimization for your blog post.
0 comments:
Post a Comment